Earn more with Google-certified ads

In the above video Google explains the concept of how Google-certified ad networks appearing on AdSense publishers’ pages can vastly increase their earning potential.

Google has been accepting display ads from third-party vendors for over a year ago. This will help AdSense publishers earn the most profit for every ad that appears on their sites, whether the ads come from AdWords advertisers or Google-certified ad networks.

Google-certified ad networks themselves are ad agencies and companies that partner with advertisers and publishers to buy and sell ads on sites they don't own. So, by getting the opportunity to place ads in Google AdSense publishers’ sites they gain a vast network of sites where they can display their ads. They have to bid as AdWords advertisers bid and this will increase competition. Also Google-certified networks’ ads appear in AdSense publishers pages/sites just like other Google ads. Also, Publishers will have full control over which ads and ad networks can appear on their pages.

Some Google certified ad networks use their audience data to target more relevant ads to users. If you want you can opt out of such ads using the third-party ads preferences settings in your AdSense account.

Google certified ad networks placing ads on AdSense publishers’ sites must agree to and follow Google's standards for user privacy, ad quality, AdWords policies, etc. It means the AdSense publishers will have the same assurances of ad quality as usual. Besides, Google-certified ad networks who want access to your AdSense ads must adhere to third-party ad serving standards.

Payments for publishers run through AdSense as always, ad formats will be the same, and publishers can have control over ads on their pages, and they can choose to opt out of receiving ads from any particular network or all third-party networks.

Currently this feature is available to publishers in North America and Europe only, though Google has plans to cover more places in the future.