Why should you have multiple income streams?

Have you heard the old adage, “Don’t put all your eggs into one basket?” Well, that’s it. Most people don’t do it. Just because if the basket is somehow tumbled, all your eggs are gone!

But it happens quite often to the small guy with a blog, trying to make some pocket money or a living from her/his blog. Most of them work hard to build backlinks, a decent number of visitors, a decent PageRank, and makes some money from content based advertising programs like Google AdSense or promoting some affiliate programs. But it does not happen to the established bloggers who make quite big fortunes from their blogs, for obvious reasons. That is, unlike most of us, they know the Do’s and Don’ts of blogging.

One fine morning everything is gone, as either the PageRank is demoted, or disqualified from the ad program or affiliate program. Most often the loss of PageRank is enough to pull down all else, because PageRank is the most important factor to get visitors from searches.

Once this happens, there will be a big howl, “Oh! I lost my PR, I did not do anything wrong, blah… blahblah… blah…”. Sorry, I am a bit cynical. I have to be because, basically, I am not a blogger, and I started blogging while trying to promote something else. Because it gave me some results for whatever I was trying to achieve, and a little bit of money too I continue blogging.

I knew about how you can gain PageRank and also how you can lose PageRank, though Google’s algorithms are a closely kept secret. I know it by reading Google guidelines, from SEO forums, my own experience and the experience of fellow bloggers like some of you who may be reading this post. In fact, I learned a lot from my fellow bloggers, most of them helping me too in many ways.

I have lost PR, regained it for the same site or blog, and I keep other options if I lose PR. I keep multiple blogs and sites so that when I lose some where, I gain somewhere else. So, I don’t cry, but keep working, as usual, as if nothing happened. That pays me.

Also, note that it is very easy to gain PR for blogs, as also it is very easy to lose PR, unlike regular sites. As it will be quite lengthy to write everything here, I will put the rest of the story in my next post. Come back soon!